Emberleaf Knives
- Redesign
- Code
- E-commerce
- CMS
- Payments
The problem
Emberleaf is a knifemaker in Petworth, West Sussex, with over 5,000 handmade knives since 2012. The old site didn't do justice to the craft, and a range this deep (25 models, custom commissions, engraving, one-off pieces) needs a proper shop behind it.
The approach
Rebuilt the whole thing as a custom storefront with Payload CMS behind it. The workshop manages products, knife models, materials, stock and orders themselves. Customers buy from the range or commission their own, choosing from engraving fonts and patterns. Stripe checkout, shipping zones, a newsletter with campaigns, aftercare emails after each sale, and a searchable press archive.
The result
A shop that feels like the workshop: built and running, and launching on emberleaf.com.
- Timeline
- Ongoing
- New site
- emberleaf.1273.co.uk
Tell me about your business.
It comes to me, not to a team. I read every message and reply within a working day.