Jo Fitness
- Design
- Copy
- Code
- Booking
- Payments
What they needed
Jo is a premium personal trainer working out of Chelsea and Mayfair, but had no online presence beyond Instagram. Clients were booking via DM, payments were manual, and there was no way for new leads to see her services, philosophy, or results before reaching out.
What I built
Built a full-stack website with integrated booking via Google Calendar and subscription payments via GoCardless. Designed a warm, editorial aesthetic that reflects the premium positioning: photo strips, testimonials, retreat highlights, and a merchandise section. Every session type is bookable directly from the site.
What it does
A complete digital home for the brand, from first impression to booked session to recurring payment. No more DM bookings, no more manual invoicing. The site handles it all.
- Timeline
- 5 days
- Live at
- jofitness.co.uk
Tell me about your business.
It comes to me, not to a team. I read every message and reply within a working day.

